Supermac's Ireland Ltd
January 10, 2022
Job Type


Due to continued growth and expansion within the Supermac's Group, we are currently recruiting for a  Digital Marketing manager to join the Marketing team at Supermac’s Head Office in Ballybrit Co Galway.

Reporting to the Head of Marketing the Digital Marketing Manager will play a key role in leading, defining and implementing the digital strategy for the Supermac’s group. With over 120 Supermac’s, 80+ Papa John’s and 20 Supersub’s outlets as well as 7 Plaza Service Stations this provides a unique opportunity for the right person to develop their career and play an integral part in the expansion of one of Ireland’s leading home grown brands.

Key Responsibilities:

  • Manage company website and Supermac’s App (including all images, tools, content, and ecommerce functionality)
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Oversee management of all digital channels (including updates, design, and user experience)
  • Manage direct reports in the delivery of strategic objectives
  • Look after social media presence across all social media channels and platforms
  • Develop a website traffic plan and create goals to meet
  • Optimize website and social media channels for SEO as well as usability
  • Create, maintain, and implement digital marketing and editorial calendars
  • Maintain effective, cohesive, and engaging brand messaging
  • Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.)
  • Management of analytical tools such as Google Analytics and Webmaster Tools
  • Measure and report on the performance of all digital marketing campaigns
  • Partner with advertising and media specialists to increase marketing results
  • Develop and oversee A/B testing protocols and procedures


  • Bachelor’s Degree in Marketing or related field required
  • Min 5+ years’ experience in digital marketing
  • Experience at senior stakeholder management and working with cross functional teams
  • Strong communicator with an ability to translate reports into clear and concise reports that provide insight and return on investment metrics
  • Experienced at managing and leading a team
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Advanced knowledge of HTML and CSS required
  • Solid understanding of ecommerce, PPC, SEO & SEM
  • Excellent grasp of social media and website metrics and best practices
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate across relevant social media platforms
  • Experience with website analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement

What you can expect:

  • Competitive weekly Salary
  • Company Vehicle
  • Company Phone
  • Company Laptop/Tablet
  • 29 days holidays (inclusive of Bank Holidays)
  • Dynamic work environment
  • Discounted Company hotel breaks


Please submit your up-to-date CV along with cover note through this website or alternatively post your application to the HR Department, Supermac's HQ, Ballybrit Business Park, Ballybrit, Galway.

Supermac's is an equal opportunities employer.

Strict Covid-19 measures in place.

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