E-Commerce Manager

Supermac’s, Ireland’s largest indigenous quick service restaurant chain is seeking an experienced E Commerce Manager to join it’s dynamic growing team in their Galway based Head Office.

Reporting to the Head of Marketing, the E Commerce Manager will play a key role in planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. They will also focus on developing a website traffic plan and lead generation strategy for Supermac’s Ireland.

Benefits:

• Company Vehicle for the E Commerce Manager
• Access to Employment Assistance Programme (EAP)
• Competitive weekly Salary for the Digital Marketing Manager - Paid Weekly
• Company Phone
• Company Laptop/Tablet
• Dynamic work environment
• Discounted Company hotel breaks

Key Responsibilities of the Role:

• Manage company website and Supermac’s App (including all images, tools, content, and ecommerce functionality)
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Oversee management of all digital channels (including updates, design, and user experience)
• Manage direct reports in the delivery of strategic objectives
• Develop a website traffic plan and create goals to meet
• Optimize website and social media channels for SEO as well as usability
• Create, maintain, and implement digital marketing and editorial calendars
• Maintain effective, cohesive, and engaging brand messaging
• Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.)
• Management of analytical tools such as Google Analytics and Webmaster Tools
• Measure and report on the performance of all digital marketing campaigns
• Partner with advertising and media specialists to increase marketing results
• Develop and oversee A/B testing protocols and procedures

Requirements

• Bachelor’s degree in marketing or related field required
• Min 5+ years’ experience in digital marketing
• Experience at senior stakeholder management and working with cross functional teams
• Strong communicator with an ability to translate reports into clear and concise reports that provide insight and return on investment metrics
• Experienced at managing and leading a team
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Advanced knowledge of HTML and CSS required
• Solid understanding of ecommerce, PPC, SEO & SEM
• Excellent grasp of social media and website metrics and best practices
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate across relevant social media platforms
• Experience with website analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement

If you are interested and have the experience, please forward your CV along with a cover note through this website.

#JobsIESupermacs