Marketing Executive – The Plaza Group

10 MAR 2023

Supermac's Ireland Ltd
March 10, 2023
Galway, Ireland
Job Type
Competitive & Discussed at interview
  • The Plaza Group


The Plaza Group is one of Ireland’s leading independent motorway and primary route services group.

Our core brands include the iconic Supermac’s, Papa John’s Pizza, the delicious SuperSubs and The Moo Parlour Ice Cream, as well as Mac’s Place Deli and Bewley’s Baristas. You will have the opportunity to be a part of the creation and implementation of the marketing plan across the Plaza Group and support the expansion of the Plaza Group footprint across Ireland. Reporting to the Head of Marketing this role provides a unique opportunity for a dynamic individual to develop their career in one of Irelands home grown success stories.

Key Responsibilities will include:

  • Support the development and implementation of the brand and marketing strategy for the Plaza Group.
  • Development and implementation of localised brand and marketing activity for each of the Plaza Group Retail outlets
  • Manage activation across all Plaza outlets including but not limited to Point of Sale, Press, Social Media and Signage
  • Management of budgets and on time delivery of campaigns
  • Manage brand sponsorships and partnerships
  • Support delivery of on-site events
  • Manage and drive B2B partnerships
  • Drive and manage Bus Driver Loyalty programme.
  • Key Skills & Experience
  • Min 5 years’ experience in retail or an FMCG commercial marketing role
  • A marketing or business degree
  • Excellent commercial awareness of selling brands in competitive environments
  • Good organisational and project management experience
  • Full driving licence essential
  • Highly driven, self-starter
  • What you can expect:
  • Competitive weekly Salary
  • Company Vehicle
  • Company Mobile Phone
  • Dynamic work environment
  • Discounted Company hotel breaks
  • A company in growth with a clear vision and amazing culture


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