The Plaza Group Brand Manager

The Plaza Group is one of Ireland’s leading independent motorway and primary route services group.

Our core brands include the iconic Supermac’s, Papa John’s Pizza, the delicious SuperSubs and The Moo Parlour Ice Cream, as well as Mac’s Place Deli and Bewley’s Baristas. You will have the opportunity to be a part of the creation and implementation of the marketing plan across the Plaza Group and support the expansion of the Plaza Group footprint across Ireland. Reporting to the Marketing Manager this role provides a unique opportunity for a dynamic individual to develop their career in one of Ireland’s home grown success stories.

 Key Responsibilities will include:

• Support the development and implementation of the brand and marketing strategy for the Plaza Group.
• Development and implementation of localised brand and marketing activity for each of the Plaza Group Retail outlets
• Manage activation across all Plaza outlets including but not limited to Point of Sale, Press, Social Media and Signage
• Build relationships with key internal external stakeholders, partners and suppliers.
• Provide insights on consumer trends, competitor activities and cutting edge marketing strategies.
• Management of budgets, on time delivery of campaigns and analysis of return on investment
• Manage brand sponsorships and partnerships
• Support delivery of on-site events
• Manage and drive B2B partnerships
• Drive and manage The Bus Driver Loyalty programme.

 Key Skills & Experience

• Min 5 years’ experience in retail or an FMCG commercial marketing role
• A marketing or business degree
• Excellent commercial awareness of selling brands in competitive environments
• Good organisational and project management experience
• Full driving licence essential
• Highly driven, self-starter

 What you can expect:

• Competitive weekly Salary
• Company Vehicle
• Company Mobile Phone
• Dynamic work environment
• Discounted Company hotel breaks
• A company in growth with a clear vision and amazing culture